Why Your Current Website Might Be Turning Off Customers

Posted by Kristian on Sep-23-2008 under Usability

A professional looking, well-designed website can do wonders for one’s internet business. If a business owner can drive targeted traffic to their website, there is an excellent chance to make a lot of money. Conversely, a poorly designed, low quality website can turn visitors off and cause a business owner money. Unfortunately, many marketers don’t realize what mistakes they are making with their websites. They can’t seem to understand what they can not convert their visitors into sales. To provide some insight, we have listed some of the most common web design mistakes below.

Cluttered Design: A cluttered website will quickly turn off customers. Clutter makes people uncomfortable and comes across as unprofessional. If your website is not neat and clean, potential customers will assume that you won’t be able to adequately serve them and meet their needs. One reason why companies of any size or even entrepreneurs can be successful online is that good web design can blur the line between the big companies and the small one. If you have a very nice looking website your website viewers will assume that you have a large scale operation. If your website looks cluttered and amateurish, you will likely miss out on a lot of business.

Poor Navigational Design: Your website should be very easy to navigate. Visitors should be able to easily move from one page to another. They should also be able to easily purchase your product if they decide to. Your visitors should not have to look very hard for your payment button.

Unattractive Design: A website that is unattractively design will place you at a huge disadvantage. With so many people on the internet competing for the same dollars, it is important that your website stands out or is at least on par with the majority of websites. Work with a designer and come up with a nice looking site. A quality website will increase your conversions and enable you to make more money.

Low Quality Appearance: A cheap looking website will seriously hamper your efforts to make money online. People do not want to spend money at ugly looking websites. This is because a low quality website does not build the trust of your visitors. Potential consumers might assume that since you can’t afford a high quality website, then you probably can’t deliver on what you are promising. Therefore, you should seriously consider a having your website professionally designed.

A low quality website that is unattractively designed, difficult to navigate and cluttered can effectively ruin an online business. Because a company’s website determines how the internet community will view them, making these mistakes will ensure that conversions are low and sales are far and few between. To remedy these issues it is important to consult with a professional. A professional web designer can point out design flaws and can help come up with a working plan to improve them.