Archive for the ‘Design Guide’ Category

The Importance of Custom Web Site Designs

Posted by Kristian on Oct-2-2008 under Design Guide

Your business’s website will either encourage visitors to make purchases, inquire about your services or it will instantly repel them. Because the internet is so competitive, it is very important for a marketer or company to have a very professional presence. Internet users have many options and if your website is not on par with your competitors, then they likely won’t do business with you. It is much more difficult to compete in any market with a generic, plain looking website. As internet users become more savvy, it is becoming increasingly more important to have a website that is unique and that sticks out. Custom website designs are important because it allows you to build a professional image and a brand. When people visit your website, you want them to be impressed. Your website should convince them to do business because it looks professional. If your website is professional, your visitor will assume that you are too. This is much easier to accomplish when your website is unique, well put together and aesthetically pleasing. A custom web site design will allow you to extol the benefits and specialties of your company, product or service. Your goal is to convince visitors that your company can meet their needs. A great website will be give your visitors confidence that you can handle their business.

A custom web site design allows you to relay to your potential consumer those things that set your particular product or service apart from other companies. A generic design or template does not allow for this. A unique and custom design also gives you the opportunity to stand out from other boring and bland websites. Because the only thing that a visitor has to differentiate you from another company is your website, you have to make sure that your website is on par or better then your competitor’s.

Custom web site designs also helps to build your customer’s confidence in you, your brand and your service. If you have a professional looking website that was developed specifically for your company, individuals will assume that you also have the resources to provide them with a first rate product or service. If you have a cheap and generic looking website your potential customer’s confidence will plummet in your ability to meet their needs. There will be an assumption that your product will not likely meet their needs. They will figure that you if you can not afford a decent looking website then you probably won’t be able to provide them with a quality product or service either.

How to Design a Web Page

Posted by Kristian on Oct-2-2008 under Design Guide

There are several approaches that a company or internet marketer can take when it comes to designing their website. The first option is to attempt to build a website from scratch. This will require that you or someone that works for your company knows how to design a web page using web design software. This will require a level of skill that usually is obtained by taking web design classes or trial and error. It will likely also require some type of experience working with HTML, PHP, CSS and/or Photoshop. Individuals who want to create their own website will have to obtain their own graphics, come up with their own text and ultimately come up with a professional looking, attractive and high quality website. This can be quite difficult for to pull off, especially for a beginner.

Another option is to use a template. Templates will require you to have some type of web design software skills as well. You will be necessary to personalize the template to your business, add text, links and pictures. You may also need to obtain your own graphics as well. In order to create a professional looking website from a template, in many cases it requires the use of Photoshop. This could mean additional costs and again, skills to properly use the software. Another disadvantage of using a template is that other people may have the exact same template as you. This could be seen as unprofessional, especially if you are trying to build an image and a brand. It might cost you $1,000 to get the exclusive rights to a commercial template. It would be much cheaper to have one built exactly to your specifications. If your aim is to position yourself as a big player in the market or even in your niche, it is important to have a custom web design. This means you will have to learn how to design a web page or find someone who does.

The last option is to outsource the creation of your website. There are plenty of affordable design companies that can build you a very professional and attractive looking website. Outsourcing also relieves the burden and stress of building a web presence that you will be pleased with and proud of. A web design company will be able to perform all of the design duties. They will also have access to photos and graphics. The cost of outsourcing your website design can range from very expensive to very cheap. There are some very good affordable companies that can provide you with excellent work.

When looking to design your website, you have three primary options. You can build it yourself from scratch, use a template or outsource the duties to someone else. If you don’t know how to design a web page, the best choice may be to pay someone to build one for you.

Web Design Guide

Posted by Kristian on Oct-2-2008 under Design Guide

A well designed web site will enable your company create a professional and trustworthy image. Your website represents your company and your product. Consequently, a low quality website will give visitors the assumption your product or service will be subpar as well. Therefore, it is important to have a very attractive and high quality website. A professional looking website will allow you to be a small time operation but appear to the outside world as a big business. Your customers won’t be the wiser. Below, is a quick and dirty web design guide. We will discuss the elements that are necessary to create a website that you can’t wait for your customers to see and that will enable you to convert visitors into buyers.

Great graphics are an important part of web design. You will want to include relevant pictures, a catchy logo and a very distinctive and customized header. Graphics tend to make people feel more relaxed and trusting. If you have pictures of your products or people enjoying your product, people can better imagine themselves happily using your product or service. Pictures and graphics help transform a website from simply boring text into something that is much more warm, lively and inviting. Having a great header and logo is important as well. These will help to brand and identify your business.

It is very important to make sure that your website has a very clean, neat design. It is important that it be uncluttered. Visitors should be able to focus on your text and ads without everything jumbling together.

Next, your website design should meet your visitor’s needs. Your visitors must be able to browse your website very easily. They should be able to go from one page to the next without confusion. There also needs to be a simple way for viewers to contact you. This might simply involve you listing a phone number or email address. Make it extremely easy for your visitors to make a purchase as well.

Ultimately, you want your website to be memorable, impressive and professional. Therefore, include nice looking, relevant graphics. You will need a great header and an awesome logo. Your design should be very clean and your website easy to navigate. Individuals should be able to go to one page and back without having to re-type your web address in their computer’s browser. Customizing your design will make it memorable. You need your website to create a positive image in your visitor’s minds. Therefore, it should look very professional. In this day and age, it is entirely possible to have a nice looking website that rivals most major businesses and you can do so affordably. Don’t skimp on your website. It is the only thing by which the online buying public has to judge you, your product or service. Use the information in this abbreviated web design guide to keep visitors at your website and to encourage them to reach for their wallets.