Archive for the ‘Design Guide’ Category

The Importance of Custom Web Site Designs

Your business’s website will either encourage visitors to make purchases, inquire about your services or it will instantly repel them. Because the internet is so competitive, it is very important for a marketer or company to have a very professional presence. Internet users have many options and if your website is not on par with your competitors, then they likely won’t do business with you. It is much more difficult to compete in any market with a generic, plain looking website. As internet users become more savvy, it is becoming increasingly more important to have a website that is unique and that sticks out. Custom website designs are important because it allows you to build a professional image and a brand. When people visit your website, you want them to be impressed. Your website should convince them to do business because it looks professional. If your website is professional, your visitor will assume that you are too. This is much easier to accomplish when your website is unique, well put together and aesthetically pleasing. A custom web site design will allow you to extol the benefits and specialties of your company, product or service. Your goal is to convince visitors that your company can meet their needs. A great website will be give your visitors confidence that you can handle their business.

A custom web site design allows you to relay to your potential consumer those things that set your particular product or service apart from other companies. A generic design or template does not allow for this. A unique and custom design also gives you the opportunity to stand out from other boring and bland websites. Because the only thing that a visitor has to differentiate you from another company is your website, you have to make sure that your website is on par or better then your competitor’s.

Custom web site designs also helps to build your customer’s confidence in you, your brand and your service. If you have a professional looking website that was developed specifically for your company, individuals will assume that you also have the resources to provide them with a first rate product or service. If you have a cheap and generic looking website your potential customer’s confidence will plummet in your ability to meet their needs. There will be an assumption that your product will not likely meet their needs. They will figure that you if you can not afford a decent looking website then you probably won’t be able to provide them with a quality product or service either.

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How to Design a Web Page

There are several approaches that a company or internet marketer can take when it comes to designing their website. The first option is to attempt to build a website from scratch. This will require that you or someone that works for your company knows how to design a web page using web design software. This will require a level of skill that usually is obtained by taking web design classes or trial and error. It will likely also require some type of experience working with HTML, PHP, CSS and/or Photoshop. Individuals who want to create their own website will have to obtain their own graphics, come up with their own text and ultimately come up with a professional looking, attractive and high quality website. This can be quite difficult for to pull off, especially for a beginner.

The last option is to outsource the creation of your website. There are plenty of affordable design companies that can build you a very professional and attractive looking website. Outsourcing also relieves the burden and stress of building a web presence that you will be pleased with and proud of. A web design company will be able to perform all of the design duties. They will also have access to photos and graphics. The cost of outsourcing your website design can range from very expensive to very cheap. There are some very good affordable companies that can provide you with excellent work.

When looking to design your website, you have three primary options. You can build it yourself from scratch, use a template or outsource the duties to someone else. If you don’t know how to design a web page, the best choice may be to pay someone to build one for you.

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How to Design a Web Page

here are several approaches that a company or internet marketer can take when it comes to designing their website. The first option is to attempt to build a website from scratch. This will require that you or someone that works for your company knows how to design a web page using web design software. This will require a level of skill that usually is obtained by taking web design classes or trial and error. It will likely also require some type of experience working with HTML, PHP, CSS and/or Photoshop. Individuals who want to create their own website will have to obtain their own graphics, come up with their own text and ultimately come up with a professional looking, attractive and high quality website. This can be quite difficult for to pull off, especially for a beginner.

Another option is to use a template. Templates will require you to have some type of web design software skills as well. You will be necessary to personalize the template to your business, add text, links and pictures. You may also need to obtain your own graphics as well. In order to create a professional looking website from a template, in many cases it requires the use of Photoshop. This could mean additional costs and again, skills to properly use the software. Another disadvantage of using a template is that other people may have the exact same template as you. This could be seen as unprofessional, especially if you are trying to build an image and a brand. It might cost you $1,000 to get the exclusive rights to a commercial template. It would be much cheaper to have one built exactly to your specifications. If your aim is to position yourself as a big player in the market or even in your niche, it is important to have a custom web design. This means you will have to learn how to design a web page or find someone who does.

The last option is to outsource the creation of your website. There are plenty of affordable design companies that can build you a very professional and attractive looking website. Outsourcing also relieves the burden and stress of building a web presence that you will be pleased with and proud of. A web design company will be able to perform all of the design duties. They will also have access to photos and graphics. The cost of outsourcing your website design can range from very expensive to very cheap. There are some very good affordable companies that can provide you with excellent work.

When looking to design your website, you have three primary options. You can build it yourself from scratch, use a template or outsource the duties to someone else. If you don’t know how to design a web page, the best choice may be to pay someone to build one for you.

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