Archive for the ‘Getting Started’ Category

How To Find Affordable Custom Web Site Design

Posted by Kristian on Oct-2-2008 under Getting Started

A website is an absolute necessity for individuals or companies who are looking to sell their wares and services online. Most marketers understand this. The problem often lies in how they will get a great looking website developed at an affordable price. Fortunately, this is possible. Individuals or companies can have an affordable custom web design created that will help them move product and that won’t break the bank.

Web design prices will vary greatly, from very expensive to extremely cheap. Generally, it is best to pick a company whose prices are somewhere in the middle. Unless you need a significant amount of coding or special interactive functions, there really is no need to spend thousands of dollars on a website. You can get a good looking, functional professional website for somewhere in the neighborhood of $500 to $1500. Very cheap web designers typically aren’t as skilled as your expensive ones and what they may be able to offer you is often limited as well. Therefore, it is best to look somewhere in the middle when it comes to price. This will allow you to get an affordable custom web design that you will be pleased with.

After you do some comparison shopping and you compare prices, it is important that you get a few pieces of crucial information from each company that you are considering. You will want to check out their portfolio. Taking a look at their previous work will give you the opportunity to see if their past designs are in line with the type of website you are interested in purchasing. If a particular web design company generally works with high-end, large corporations, then their fees may be out of your range. Conversely, if a web design company’s portfolio is full of cheap-looking, unprofessional website, then you will also want to pass on them as well. The goal, when looking through a company’s portfolio, is to make sure that the web sites that they have built in the past are similar to what you want for your company. Also, see if it is possible to contact past customers. It is very easy for a web design company to take credit for a particular website. You won’t actually know if they are being honest or not unless or until you talk to the website owner. Ask if you can have the contact information of a couple of their previous customers.

It is also important to find out what is included in a web design company’s price. Will they provide you with all of the graphics, pictures and coding for your website? Is hosting included? Can you change your design? These are important questions to ask. Make sure that you get answers before you proceed. You will also want all of your websites original source files in case you want to make some changes in the future, so make sure that this is a part of the package.

Next, determine what the time frame is for completion of your website. If you need your website finished in a hurry, it is important that the company will be able to complete it in an acceptable time period.

Lastly, determine the web design’s policies concerning corrections. If you find mistakes you will want them to be corrected at no additional cost built. It is also a necessary cost of doing busy today. Because your website is your company’s face to the world, you want to make sure that it is professional, unique and memorable. In order to do that, you will need to have an affordable custom website design for your business.

Can You Afford a Web Design Company ?

Posted by Kristian on Sep-23-2008 under Getting Started

Many marketers are hesitant about hiring a company to design their company’s website. Sure, they understand that there is a great deal of potential to make a lot of money online, however, they are afraid to make the jump and have a website created. Why? A major reason why marketers or small companies put off having a website designed is because they are afraid that they can’t afford it. The truth is they can’t not afford it. The number of people who use the internet on a consistent basis continues to climb exponentially every year.

There are several ways to create a professional looking website. If you have web design skills, you may consider creating your website yourself or have someone on your staff complete it. If you are not confident that you or they will be able to create a professional looking website, it is best that you outsource the duties to a professional.

With so many web design companies online, it won’t be difficult to locate a company. However, you will want to be careful about who you hire. Perform your due diligence. You will need to be confident that company can do the job to your satisfaction and has a good record of creating professional looking websites. Ask for references and be sure to view their portfolio.

A well designed, professional looking website can make you a lot of money. When you are pricing web design services, be sure to keep this in mind. A website should not necessarily be considered a cost but an investment that should pay off if you have done your marketing research.

Having a website is imperative in today’s world. Millions of people use the internet everyday to make purchases. To make sure that you or your company is in a position to profit from increased online sales, it is imperative that you are represented. Your website will act as your representation to the world. What do you want the public’s impression to be of you? Most likely you will want to be seen as professional, capable and trustworthy. One way to accomplish this is to invest in a high quality website.

Is a web design company in your budget? If you are serious about doing business on the internet, then it should be. You will need a professional level website if you want to be competitive online. Gone are the days where cheap, homemade websites are acceptable. Companies that have developed a web presence have done so in a big way. In order to be able to compete, it is important that your website is of acceptable quality. Contrary to what many marketers may believe, having an attractive, well-designed website attractive won’t necessarily cost you an arm and a leg. There are affordable options from web design companies that can create beautiful websites.

If you have a small budget but still need a high quality website, take some time and do some comparison shopping. Get several quotes and then pick the company that can provide you the most quality for your money.

Choosing a Web Design Company

Posted by Kristian on Sep-23-2008 under Getting Started

If you have never had a website designed before, you may have no idea who to work with and you may not know how to find one. With so many web design companies touting they are the best and promising to take care of you, how do you intelligently make a choice? You will obviously want to hire the best possible website company that your money will afford. To help you accomplish this only consider working with professional companies that are committed to your satisfaction. There are plenty of web design businesses who will be willing to separate you from our hard earned money without providing you with a satisfactory product. Check out the quality of their past work. Also, look for companies that are affordable, have well defined policies and work guarantees.

Quality of Work: Because your website is a reflection of you and your company, it is important that it looks good. Only agree to hire a web design company that produces high quality work. Ask for samples of previous work. You may also want to ask for the web addresses of previous customers so that you can decide if the web design company can produce the quality of work that you would be happy with.

You should also ask to be sent updates on the site before it is actually finished. This gives you and the company the opportunity to catch any stylistic deficiencies before the work is finished.

Affordability: Before choosing a web design company, it is important to determine pretty quickly if you can afford them. It doesn’t matter how much you like their designs if their prices won’t fit in your budget. Take a look at their pricing guide or contact one of their representatives and ask for a quote.

Well Defined Policies: Because things can go wrong when you are outsourcing work, it is important that any company that you work with has well defined policies. These policies should cover the procedures governing missed deadlines, unsatisfactory work and completion timeframes. If these types of policies are not in place, the results will often be frustration and disappointment.

Work Guarantees: Find out how a company handles work guarantees before you agree to do business with them. Will they continue to work on your website until you are satisfied? Will they refund your money if they haven’t followed your specifications or if they have made mistakes? Find out this information first.

Need a Website for My Business…aka Why You Need a Web Presence

Posted by Kristian on Sep-23-2008 under Getting Started

The internet has become the great equalizer for many companies and marketers. Without spending a fortune, small companies and entrepreneurs can earn a great deal of money online right alongside multi-national companies. With plenty of affordable and free advertising options, companies or individuals with smaller budgets can still turn huge profits. However, to be able to take advantage of this medium, companies or entrepreneurs must have a web presence. Having a web presence allows greater reach into ones’ market and gets ones’ product or service in front of millions of people. Today’s economy also demands it. With high gas prices and job cutbacks, many people are looking to cut fuel costs by staying at home and making purchases.

Why Your Business Must Have A Web Presence

The Economy Demands It: With a struggling United States’ economy, the internet provides an opportunity to get a company’s products and goods in front of citizens from other countries. With online language conversion software, it is possible to reach millions of consumers even those that do not speak your country’s particular language.

You Dramatically Increase Your Reach: The Internet allows business owners to dramatically increase their reach. No longer are owners relegated to the people in their neighborhood or city. Instead, they can reach persons in other parts of the country and even outside of it.

Society Is More Technology Driven: Society has obviously becoming more technologically more driven. More people then ever use the internet and carry phones with online capabilities. Individuals spend hours on the internet looking for information and to make purchases.

It’s Where The Buyers Are: Buyers are logging onto the internet in droves to make purchases. The internet is convenient, shopping can be done quickly and online merchants often offer cheaper merchandise due to reduced overhead.

People Aren’t Afraid To Make Purchases Online: For many people, the use of the internet to make purchases is fairly new. However, for younger generations, this is all that they know. Purchasing goods online is simply what you do. Companies, whether brick and mortar or online must position them selves to benefit financially from this. Having a professional, web presence is the only way to accomplish this.

Expensive Fuel Costs: With fuel costs rising and no reasonable expectation of them dropping, more and more individuals are shopping online. They can purchase the same goods that they would normally drive to the store to get to save fuel costs. When these individuals get online to make purchases don’t you want to be able to secure those dollars?

Cheap Expansion: If your business is in Dallas, Texas and you want to advertise to customers in California, the only way that you can accomplish this would be through an expensive direct marketing campaign, telemarketing, commercials, news paper advertisements or billboards. All of these advertising methods cost a lot of money. To reach these same persons online would be much cheaper. You could use pay-per-click marketing, social networking websites, press releases, articles and even free classified websites and save a ton of money. However, you need somewhere to send them to. You will need a professional looking webpage to convert visitors into buyers. It is much cheaper and simpler to have a web page designed then it is to build a new store in California or whatever area you are looking to target.

Why Your Business Must Have a Professional Online Presence

Posted by Kristian on Jun-11-2008 under Getting Started

Having a professional, online presence is absolutely necessary in order to compete in today’s marketplace. There are millions of potential customers, worldwide, that your business could be missing out on. A website is also important for and attaining retaining local customers as well. Many buyers expect businesses to have a web site.

Online marketing is often less expensive then offline advertising. While there are many different ways to advertise a brick and mortar business, i.e., television commercials, radio, newspapers and billboards, few of them are inexpensive. It generally takes a big budget to make a big impact and attract customers. Conversely, being online allows small companies to compete with bigger companies or to at least get a large enough ‘piece of the pie’ so that the additional sales make a big impact to their bottom line. With a nice website and some effective promotion, it is not incredibly difficult to gain enough business to generate large revenues for your company.

In our digital age, it is important for your company to have a professional, online presence. It is necessary to attract customers both locally and online. A well designed website will give your company a sense of professionalism and will allow individuals to make purchases from you without ever having to step foot in your store. Consumers enjoy the convenience of being able to shop when they want to and to be able to do so from the comfort of their own homes. Having a website gives them that option. Also, with today’s gas prices, saving your customer a trip to the store might be the difference between them purchasing from you or from someone closer to their home.

A website also allows you to reach customers from all over the world. Consequently, you could potentially double or triple your profits by simply being online. Your reach is much greater and the amount of money that is required to advertise to this vast audience is much less expensive then if you were offline. It would be very difficult market to individuals in China, Japan, the United Kingdom, Canada and other places around the world, unless you were a multi-national company with a big budget. However, online, you can advertise to these individuals either free, through search engine optimization and social networking or for much cheaper then you would be able to do offline, through Google Adwords, Yahoo or MSN paid advertising.

However, in order to capitalize off of your expanded reach that is made possible by being online, you must have a professional, high quality website. Consumers will not spend much time at your website, or make purchases from you if your company’s website looks shoddy, cheap or disorganized. Keep this mind. If you have the design skills to crank out a quality website, great, do it. If you do not, consider outsourcing these duties to a company that does. If you have a great product, and an effective marketing plan, if will eventually pay off big time.