Archive for the ‘Lead Generation’ Category

Generating Qualified Leads via Pay Per Click Advertising

Posted by Kristian on Jun-8-2008 under Lead Generation

A qualified lead, or a potential consumer with the power to buy that has voiced a desire to purchase a service or product, can be quite valuable to companies of all kinds. Generating qualified leads through keyword marketing can be done with five simple steps: identifying your goals, building a relevant and targeted keyword list, organizing your campaign, optimizing landing pages, and finally tracking your campaigns. Following these five steps will help you capture a large amount of qualified leads. Read the rest of this entry »